Google Business Profile Performance

Without data, your work becomes opinion. With GBP Check’s Performance module, it becomes a renewed contract.

Google Business Profile metrics with up to 18 months of history and visual period comparison — the tool that transforms results into arguments.

Created for professionals who need to justify service value with numbers, not promises.

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Desempenho GBP Check

The challenge of demonstrating results to clients

You optimized the Google Business Profile, responded to reviews, published posts — but when it’s time to show what changed, the numbers are scattered, the history is short and the client doesn’t understand the impact.

The problem isn’t lack of results. It’s lack of clear, comparative visualization.

Local SEO professionals need to answer a simple question every month: “What improved since you started working on my profile?”

The Performance module exists to answer this with data, not explanations.

How the Performance module works

With Administrator or Owner access to Google Business Profile, GBP Check automatically imports performance metrics via Google API — up to 18 months of history.

You view data in interactive charts and can:

  • Select periods with pre-configured or custom filters
  • Compare intervals side by side (e.g., this month vs. same month last year)
  • Aggregate results by day, week or month
  • Export reports in PDF or CSV, with or without comments
Everything ready to present to the client in minutes.

What you deliver with Performance

18 months history

Access data far beyond what Google offers natively. Compare current performance with the same period last year and show real evolution.

Visual period comparison

Put two intervals side by side and let the numbers speak. Ideal for results meetings and contract renewal.

PDF reports with comments

Export charts and metrics in professional PDF. Add your conclusions and recommendations before sending to the client.

CSV data for technical analysis

Need to cross-reference data or do deeper analysis? Export to CSV and work as you prefer.

What you need to use it

To access the Performance module, you need:

  • Administrator or Owner access to Google Business Profile
  • Active profile with metrics history on Google

Available history depends on the profile's existence time — GBP Check imports up to 18 retroactive months, when available.

Dica: Use Performance together with Analysis Evolution to show not just metrics, but also the technical improvements you made to the profile.

Who Performance was created for

The Performance module is GBP Check's value communication tool — the feature that justifies service continuity. It was developed for:

  • Professionals who do recurring management and need monthly reports
  • Agencies that present results to multiple clients
  • Consultants who want to renew contracts based on data, not promises

If you need to show your work is generating impact, this feature was made for you.

How professionals use Performance

Monthly report

Every month, export the PDF with period metrics, add your comments about actions taken and send to the client. Simple and professional process.

Renewal meeting

When renewing a contract, show the comparison from the first month of work vs. current month. Let the numbers justify the investment.

Seasonality diagnosis

Compare the same period in different years to identify seasonal patterns. Show the client that December's drop is normal — or that March's growth is result of your work.

What you can track

GBP Check's Performance module covers all metrics available via Google API — each connected to a real result indicator:

Impressions

how many times the profile appeared on Google (brand visibility in the region)

Total interactions

calls, messages, directions and website clicks (real engagement with the business)

Phone calls

calls made from the profile (direct purchase intent indicator)

Direction requests

how many people asked for directions (clear signal of physical visit intent)

Website visits

clicks on the website link (qualified traffic from Google)

Day of week distribution

when users interact most (intelligence for marketing actions)

Each metric has an individual chart and can be compared between periods.

Features that complement Performance

Complete Analysis

Technical diagnosis of the profile

Analysis Evolution

History of technical improvements

Performance Report

Automatic report delivery

Keywords

Search terms that lead to the profile

Perguntas Frequentes

How many months of history does the Performance module offer?

GBP Check's Performance module offers up to 18 months of metrics history, when available in the profile.

Do I need profile access to use Performance?

Yes. The Performance module requires Administrator or Owner access to Google Business Profile to import metrics via API.

Can I compare different periods in Performance?

Yes. GBP Check allows comparing two intervals side by side, like this month vs. the same month last year.

Can reports be customized?

Yes. You can add comments and conclusions to PDF reports before sending to the client.

Transform data into argument

Without data, the client feels. With data, they see. 18 months history, visual comparison and reports ready to present. Show results to the client with numbers, not explanations.

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